This blog is meant to support the “All Things Not Google” presentation by Trent Blizzard of Blizzard Internet Marketing.
http://nongoogle.wordpress.com
Resources I used to prepare this presentation:
| U.S. Expanded Search Queries by Search Engine, December 2007 | ||||||
|---|---|---|---|---|---|---|
| Expanded Search Entity | November 2007 (M) | December 2007 (M) | Percent Change (%) | |||
| Total expanded search | 13,907 | 13,523 | -2.8 | |||
| Google sites | 7,326 | 7,165 | -2.2 | |||
| 5,923 | 5,651 | -4.6 | ||||
| YouTube/all other | 1,403 | 1,514 | 7.9 | |||
| Yahoo sites | 2,395 | 2,363 | -1.3 | |||
| Yahoo | 2,358 | 2,326 | -1.4 | |||
| All other | 37 | 37 | 0.0 | |||
| Microsoft sites | 984 | 963 | -2.1 | |||
| MSN Windows Live | 947 | 927 | -2.1 | |||
| Microsoft/all other | 37 | 36 | -2.7 | |||
| Time Warner network | 838 | 784 | -6.4 | |||
| AOL | 445 | 434 | -2.5 | |||
| MapQuest/all other | 393 | 350 | -10.9 | |||
| eBay | 489 | 508 | 3.9 | |||
| Ask network | 464 | 416 | -10.3 | |||
| Ask.com | 263 | 238 | -9.5 | |||
| MyWebSearch.com/all other | 201 | 178 | -11.4 | |||
| Fox Interactive Media | 436 | 350 | -19.7 | |||
| MySpace | 427 | 342 | -19.9 | |||
| All other | 9 | 8 | -11.1 | |||
| Craigslist.org | 207 | 220 | 6.3 | |||
| Amazon sites | 178 | 215 | 20.8 | |||
| 119 | 102 | -14.3 | ||||
| Source: comScore, 2008 | ||||||
AskCity offers widgets, layers, and other cool mapping features. The business search includes business info and ratings pulled from third party sources. You can create your own maps to embed in your website.
Yahoo Maps combines data from local.yahoo.com into maps. You can edit your own local listing!
Microsoft’s Live Maps combines reviews from a variety of places and let you add your own searchable collections that others can see to. Just like Yahoo you can edit your own business listing. sample link
Mapquest is an old standby and receives a lot of traffic. It pulls data from third party sources.
CommunityWalk is our favorite mapping package to enhance your website with. It is easy to build your own area maps, control the content your self, and embed it into your website.
Blog and News Search are growing in popularity.
Businesses can easily get presence in Blog and News search using two techniques:
- Use a Blog within their website to add content to their site (specials, attractions, news, events, etc)
- Publish press releases and news to PR websites like
Popular Blog and News search portals include
Resources:
Yahoo Site Explorer: Use this tool for competitive research. My favorite tool to explore and find websites that might provide a good link and to explore a competitor’s website
Compete, Alexa and Quantcast: Provide somewhat relevant stats on traffic to your site and to your competitors. Alexa is a good place to do some competitive research.
Domaintools researches domain names and hosting environments. I like their SEO Text Browser, Domain History and Reverse IP tools. A good place to get ideas for purchasing domain names too.
Resources:
- Keywords First - New Website Second by Carrie Hill
- Yodas Ultimate tool list Part II Keyword Research by SEO chicks
Image Search can be found at Pictures.ask.com and Flickr
Open Directory Project is also known and dmoz.org. Getting in can be a challenge.
Wikia is a wiki search engine… you can customize searches.
Mahalo is a human built search engine getting a lot of attention.
Other social Internet sites you can represent your business on include Aboutus and WikiCompany, LinkedIn, Facebook and Ziggs
Local and business Guides like Insider Pages, City Search, Merchant Circle, Craigslist and Yahoo Travel
Accommodation specific search engines you can submit to include Accommodation Search Engine and Hospitality Crawler.
Upcoming is a local Calendar of Events operated by Yahoo
